Sedona City Council has taken decisive action to support local businesses amid challenging economic conditions. During a meeting on July 28, 2025, council members unanimously approved a $60,000 amendment to a professional services agreement with Dave Vangley and Associates for marketing services. This funding aims to enhance promotional efforts for local businesses, which have been struggling with declining sales and foot traffic.

Council members emphasized the urgency of the situation, noting that many businesses are facing drastic economic challenges. Melissa, a council member, highlighted the city's role in fostering an environment where businesses can thrive, stating, "This is the way we support our community, stay in business, thrive, attract." The council's swift response to the economic downturn was praised, with members expressing confidence in the potential return on investment from the marketing initiative.

Bob Pifke, a member of the Tourism Advisory Board (TAB), shared insights from recent discussions among local business owners, who reported significant drops in retail sales and customer visits. He noted that the TAB had previously discussed the need for contingency planning and expressed support for the council's proactive measures.

The council's decision reflects a commitment to bolster the local economy and support businesses during these uncertain times. As the marketing campaign rolls out, the city aims to revitalize local commerce and ensure the community's economic resilience.