Dawsonville's City Council has approved a variance request from McDonald's to increase wall signage on their new location, allowing branding on all four sides of the building. This decision, made during the regular meeting on July 21, 2025, addresses concerns about visibility due to the site's topography and proximity to multiple roadways.

The variance permits McDonald's to install two types of signs: an arch sign and a wordmark sign, each measuring 14 square feet and 32.83 square feet, respectively. The council's approval was based on an analysis indicating that the additional signage would not harm the neighborhood and would enhance visibility for drivers navigating the area.

City staff recommended the approval with two conditions: the signs must match the submitted application materials, and the variance is specific to McDonald's. Should the property change ownership, any future signage requests would require a new review process.

The council's decision reflects a commitment to balancing business needs with community aesthetics, ensuring that the new signage will not create glare or distraction for passing drivers. This move is expected to improve brand visibility and safety for motorists, as the site is situated below the road grade of Highway 53, making it challenging to see from the road.

As McDonald's prepares to open at the former Bojangles location, this decision marks a significant step in enhancing the commercial landscape of Dawsonville, providing a clearer identity for the restaurant while maintaining the community's visual standards.