During a recent meeting of the Houston Public Safety Committee, Brian Mason, the Director of the Office of Emergency Management (OEM), presented an overview of the city's communication processes and systems designed to keep residents informed before, during, and after emergencies. This presentation highlighted the importance of preparedness and the various methods the city employs to communicate with its citizens.

Mason emphasized the need for effective communication, particularly in a city prone to natural disasters. He outlined three types of communication strategies: "blue sky," "gray sky," and "black sky." Blue sky communications occur regularly throughout the year, focusing on general preparedness and awareness. The OEM has revamped its website to be more user-friendly and accessible, translating information into six languages to reach a broader audience. In June alone, the office hosted 18 events, engaging over a thousand attendees to promote safety and preparedness.

The gray sky phase kicks in when potential threats are identified, increasing the frequency and urgency of communications. During this phase, the OEM utilizes its Alert Houston system, which residents must opt into for notifications about severe weather or other emergencies. Mason noted that since August, five messages had been sent through this system, primarily related to winter weather and safety alerts.

In the event of a significant threat, the black sky communication strategy is activated. This includes the use of the Integrated Public Alert and Warning System (IPAWS), which allows for immediate alerts to be sent to residents in affected areas, even if they have not opted into other notification systems. Mason urged residents to keep their emergency alerts enabled on their phones, as these messages are crucial for public safety.

The meeting underscored the city's commitment to enhancing communication and preparedness efforts, particularly for vulnerable populations. The OEM's initiatives aim to foster a culture of preparedness among residents, ensuring that they are equipped to respond effectively in emergencies. As Houston continues to face various hazards, the emphasis on clear and accessible communication remains vital for community safety and resilience.