The Tourism Commission meeting held on July 17, 2025, in Monona, Wisconsin, focused on planning for upcoming community events and strategies to boost local tourism. The discussions highlighted the need for a more streamlined approach to attract visitors and generate revenue for the city.

Commission members emphasized the importance of maintaining the spirit of community events while adapting to current circumstances. For 2025, the commission plans to host a free and open event to the public, aiming to draw in visitors and encourage them to stay in local hotels. This approach is seen as a way to keep the community engaged and promote tourism without financial barriers.

Looking ahead to 2026, the commission is considering implementing a requested donation system for attendees. This would allow those who can afford to contribute to support the event while ensuring that it remains accessible to everyone. The goal is to create a larger, more international event similar to the one held in 2024, which was successful in attracting visitors and generating significant revenue.

The commission also discussed logistical improvements, such as better parking solutions for attendees, and the potential for increased funding through state tourism marketing applications. The anticipated budget for the 2026 event is projected to be around $80,000, with contributions expected from various sponsors, including the city and private donors.

Overall, the meeting underscored the commission's commitment to enhancing Monona's unique cultural offerings, particularly through events that celebrate the area's indigenous roots and attract a diverse audience. The focus remains on creating memorable experiences that benefit both the community and local businesses.