The Tourism Commission of Monona, Wisconsin, convened on July 17, 2025, to discuss funding and planning for an upcoming event aimed at boosting local tourism. The meeting focused on the proposed budget for this new initiative, which is intended to serve as a precursor to a larger event scheduled for 2026.

The primary topic of discussion was the request for full funding of the event's budget. Commission members expressed concerns regarding the unusual nature of the event, noting that it would not generate revenue through traditional means such as concessions or registration fees. One member highlighted that many past events have included various revenue streams, making this request for complete funding atypical.

The commission acknowledged that the event is designed as a marketing demonstration for the larger 10-day event planned for the following year. It was noted that the projected hotel occupancy rates for the weekend appear optimistic, with expectations of high demand across local hotels. The commission emphasized the importance of supporting local hotels that contribute to the tourism economy.

Questions were raised about the potential for sponsorship opportunities, which have been a common feature in previous events. Members discussed the need for a more comprehensive budget that might include additional funding sources or partnerships to alleviate the financial burden on the commission.

In conclusion, the meeting underscored the challenges of launching a new event without established revenue mechanisms while also aiming to stimulate local tourism. The commission plans to continue discussions on budget adjustments and potential sponsorships to ensure the event's success and sustainability. Further follow-up actions will be necessary as the planning progresses.