The Spokane Valley TPA Commission held a regular meeting on July 17, 2025, focusing on new marketing strategies aimed at attracting families to the area for leisure and youth sports events. The meeting highlighted a comprehensive campaign designed to engage families through various digital platforms and promotional activities.

Key discussions centered around a new initiative that targets families traveling for leisure or youth sports. The campaign aims to create a memorable experience by integrating local events with a fun, interactive theme. Plans include the development of long-form videos for YouTube, teaser clips for social media, and a dedicated landing page encouraging families to book their stays in Spokane Valley. The campaign also envisions a "passport stamp" concept, where families can collect stickers from different events, enhancing their engagement and encouraging repeat visits.

The commission reported positive analytics from previous campaigns, particularly the Crave ticket giveaway, which significantly boosted social media engagement and website traffic. In June, there was a notable increase in active users, with a 288% rise in views on the "places to stay" page. The commission attributed this success to increased budget allocations for marketing and the effectiveness of social media strategies.

Looking ahead, the commission plans to expand its outreach to Canadian audiences, which showed unexpected engagement despite not being a primary target. This indicates potential for further growth in tourism from neighboring regions.

Overall, the Spokane Valley TPA Commission is optimistic about the evolving campaign, which aims to enhance family experiences and drive tourism to the area. The next steps will involve monitoring the campaign's performance and adjusting strategies based on engagement metrics.