Spokane Valley is gearing up to capitalize on a surge of motorcycle tourism, with over 500 motorcycles expected in the area this evening. This influx is part of a broader strategy to attract visitors and boost overnight stays in local hotels, which have been a focus for the community's economic development efforts.

The discussions during the Spokane Valley TPA Commission meeting on July 17, 2025, highlighted the importance of marketing the area as a prime destination for motorcycle enthusiasts. The commission noted that past promotional efforts, initiated by Visit Spokane, have successfully drawn significant numbers of visitors to the region, particularly during summer events. With two major motorcycle events occurring back-to-back, including a national gathering of women bikers, the potential for increased tourism is substantial.

Commission members emphasized the need for Spokane Valley to be recognized as a distinct destination rather than just an extension of Spokane. They discussed strategies to enhance visibility and awareness of local accommodations and attractions, particularly during large events like concerts and biking competitions. The idea of positioning Spokane Valley as a gateway to outdoor activities, such as those at Mount Spokane, was also proposed, aiming to attract visitors from neighboring regions.

The meeting also touched on the importance of local events in driving tourism. The upcoming Corvette show was mentioned as another opportunity to showcase the vibrancy of Spokane Valley. The commission plans to leverage these events to create engaging promotional content, including photography and drone footage, to highlight the area's appeal.

As Spokane Valley continues to develop its tourism strategy, the focus remains on ensuring that visitors recognize the unique offerings of the city, ultimately leading to increased overnight stays and economic growth for the community.