Spokane Valley's TPA Commission made significant strides in enhancing local tourism strategies during their regular meeting on July 17, 2025. A key focus was on improving data collection from local hotels to better understand visitor trends and optimize marketing efforts.

Commission members discussed the necessity of gathering comprehensive data from hotels, emphasizing the importance of understanding where travelers are coming from and how effectively marketing campaigns are converting interest into bookings. The conversation highlighted the need for a more collaborative approach, suggesting that hotel representatives meet with the commission to share insights and data directly, rather than relying solely on surveys or emails.

The commission also reviewed past marketing strategies, including the effectiveness of gas pump advertising and digital campaigns. While some members expressed skepticism about the reach of certain tactics, others pointed out the substantial business generated through platforms like AAA and GDS, indicating a potential area for growth.

Looking ahead, the commission agreed to consider these discussions when planning for the 2026 tourism budget. They recognized the importance of early preparation and data analysis to ensure that future campaigns are both effective and financially viable.

Overall, the meeting underscored a commitment to enhancing Spokane Valley's tourism appeal through informed decision-making and strategic collaboration with local hotels. The commission aims to leverage data-driven insights to attract more visitors and ultimately boost the local economy.