During the Spokane Valley TPA Commission's regular meeting on July 17, 2025, discussions centered around enhancing local tourism and promoting regional attractions to boost overnight stays in the area. A key focus was the collaboration with local entities, including Silverwood Theme Park, to create promotional videos that highlight unique experiences in Spokane Valley.

Commission members emphasized the importance of showcasing both local events and regional attractions, aiming to draw visitors not only for specific activities, like baseball games, but also for a variety of unique offerings that the area provides. The strategy is to encourage travelers to choose Spokane Valley for their overnight stays, particularly by promoting the convenience of nearby hotels as alternatives to on-site accommodations at attractions like Silverwood.

While the commission noted an increase in engagement metrics from their promotional efforts, there was a call for more concrete data on how these initiatives translate into actual hotel bookings. Members expressed the need to track the effectiveness of their marketing campaigns to ensure that increased interest leads to tangible benefits for local businesses.

Overall, the meeting highlighted a proactive approach to tourism in Spokane Valley, with a clear goal of leveraging local partnerships and unique attractions to enhance the community's economic vitality. The commission's ongoing efforts aim to create a vibrant tourism landscape that not only attracts visitors but also supports local businesses and enhances the overall appeal of Spokane Valley as a destination.