The Spokane Valley TPA Commission held a regular meeting on July 17, 2025, focusing on tourism strategies and marketing efforts to enhance the region's appeal. A key discussion point was the distribution of printed brochures, with organizers expressing interest in obtaining copies for various events. The commission had ordered 7,000 brochures, which include a detailed map of local activities, and encouraged attendees to share this resource with potential users.

The conversation shifted to the competitive landscape for tourism, with members discussing how Spokane Valley compares to other cities. They identified cities like Everett, Wenatchee, Bend, and Boise as benchmarks for performance analysis. The commission emphasized the importance of understanding their audience and the attractions that draw visitors, such as skiing and outdoor activities.

While the commission acknowledged the need to learn from successful cities, they stressed that their focus should remain on identifying their target audience's preferences and showcasing local offerings. The meeting concluded with a motion to proceed with the discussed strategies, reflecting a commitment to enhancing Spokane Valley's tourism profile.