During the Spokane Valley TPA Commission meeting on July 17, 2025, discussions centered around enhancing tourism strategies to attract visitors to the area. A key focus was the Spokane Indians, a local minor league baseball team, which has been a staple in promotional efforts. However, some commission members expressed concerns that the team may not be a significant draw for travelers, as many visitors come from regions with their own minor league teams.

Instead, the conversation shifted towards promoting unique local attractions that could entice visitors to stay longer in Spokane Valley. Suggestions included highlighting experiences such as picking fresh fruit at Green Bluff and exploring the natural beauty of Mount Spokane. These activities were deemed more appealing to potential tourists looking for distinctive experiences that set Spokane Valley apart from other destinations.

Despite the concerns about the Spokane Indians' appeal, it was noted that the team's promotional content has performed well in advertising campaigns. The Spokane Indians' ads were identified as the top-performing channel in June, indicating that while they may not be the primary reason for travel, they still play a role in the overall marketing strategy.

The commission acknowledged that many visitors are often road trippers or last-minute travelers. The goal is to encourage these individuals to consider Spokane Valley as a stop on their journey, where they can enjoy a game, stay in local accommodations, and explore the area. Plans for future promotional videos were discussed, with a focus on showcasing a variety of attractions, including Mount Spokane and Green Bluff, to create a more comprehensive appeal for visitors.

In summary, the meeting highlighted a strategic pivot towards promoting Spokane Valley's unique offerings while still leveraging existing relationships with local attractions like the Spokane Indians. The commission aims to enhance the region's visibility as a desirable travel destination, particularly for those seeking memorable experiences beyond traditional sports events.