Spokane Valley is gearing up to boost its tourism appeal with two innovative social media campaigns aimed at attracting visitors and enhancing local engagement. The campaigns, titled "Bella the Intern" and "Valley Venture FAM," are designed to leverage authentic storytelling and real-time experiences to connect with potential travelers.

The "Bella the Intern" campaign features a local intern named Bella, who will explore Spokane Valley's parks, trails, breweries, and restaurants, sharing her discoveries through engaging social media content. This initiative aims to create a relatable and familiar presence that resonates with audiences, particularly younger demographics like Gen Z and millennials, who prioritize authentic experiences over traditional advertising. Bella's content will be shared via Instagram stories and posts, fostering partnerships with local businesses and enhancing community ties.

In tandem, the "Valley Venture FAM" campaign introduces a real family as influencers, showcasing their experiences at local attractions such as the Spokane Indians games and regional fairs. This series of videos aims to evoke emotional connections and provide a genuine glimpse into family-friendly activities in the area. The goal is to inspire viewers to visit Spokane Valley and book overnight stays, emphasizing the importance of real people and relatable storytelling in building trust and engagement.

Both campaigns are strategically designed to tap into the growing trend of mobile-first content consumption, with a focus on high-quality, authentic digital storytelling that appeals to the modern traveler. By prioritizing real experiences and community involvement, Spokane Valley aims to enhance its visibility and attractiveness as a travel destination.