The Clay County Tourist Development Council (TDC) meeting on July 16, 2025, highlighted the importance of local economic impact through sports tourism and community events. A key discussion centered around the potential economic benefits of hosting local soccer tournaments, with one member illustrating how local referees earned significant payouts during events, which directly benefited the county's economy. The conversation emphasized the need to attract more local events to keep residents engaged and spending within the county, rather than traveling to larger cities like Tampa or Orlando.

The TDC is considering adjusting its grant funding structure to incentivize local organizations to host events in Clay County. This approach aims to enhance the return on investment (ROI) by not only focusing on visitor numbers but also on the economic benefits to local residents. The board discussed the possibility of offering additional funding based on the economic impact generated by events, suggesting a more tailored approach to grant distribution.

In addition to sports tourism, the meeting addressed a funding agreement with the Clay County Economic Development Corporation for a feasibility study on a new hotel project. While the initial phase of the study yielded positive results, some council members expressed concerns about the potential competition this new hotel could pose to existing accommodations. The TDC ultimately decided to table the funding agreement until further questions could be addressed, emphasizing the need for clarity on the study's implications.

The meeting also included a grant request for the upcoming Orange Park Fall Festival, which has historically attracted over 32,000 visitors. While the festival organizers requested $15,000, staff recommended a reduced amount of $12,500 based on scoring criteria. However, council members advocated for the full amount, citing the festival's long-standing success and its role in boosting local tourism.

As the TDC prepares for its next meeting, members are encouraged to consider how to better leverage local events to attract visitors and stimulate economic growth within Clay County. The discussions reflect a proactive approach to enhancing the county's tourism strategy while ensuring that local residents benefit from the initiatives.