Gina Penny presents Starbucks signage proposal at West Palm Beach design review

The Wynwood Design Review Committee convened on July 15, 2025, to discuss various proposals and ensure adherence to the area's design standards. One notable presentation came from Gina Penny, representing Starbucks, who proposed a set of illuminated channel letters for a new location at 1077 West Blue Heron Boulevard in West Palm Beach.

Penny detailed the proposal, which included white acrylic channel letters measuring 17.18 square feet. However, concerns were raised regarding the design's compliance with Wynwood's established aesthetic guidelines. Committee members expressed skepticism about whether the proposed signage aligned with the community's design standards, emphasizing the importance of maintaining the unique character of Wynwood.

The discussion highlighted the committee's commitment to preserving the area's artistic integrity while considering new business developments. As the meeting progressed, members continued to evaluate other proposals, ensuring that all designs met the necessary criteria for approval.

The committee's deliberations underscored the ongoing challenge of balancing commercial interests with the preservation of Wynwood's distinctive visual identity. Further discussions and decisions regarding the Starbucks signage and other proposals will be crucial in shaping the future of the Wynwood area.