David Weekley Homes presents residential development plan amid billboard concerns

The Alpharetta Planning Commission meeting on July 10, 2025, brought significant discussions regarding a new residential development project that has raised questions about existing structures and community integration.

One of the most notable topics was the presence of a billboard within the proposed residential area. Commissioners expressed concerns about the billboard's continued existence amidst the new homes, questioning why it remains when the land is being converted to residential use. The applicant clarified that the billboard company holds rights to maintain the structure, which complicates its removal. This situation has sparked discussions about how such commercial elements can coexist with residential neighborhoods, highlighting the need for clear communication between developers and the community.

The proposed development, led by David Weekley Homes, aims to create a community-focused environment with features such as a gated entry, a central amenity area with a pool, and pathways leading to Big Creek Park. The design emphasizes community interaction, with homes facing common areas rather than garages, fostering a sense of neighborhood.

Additionally, the project includes eco-friendly elements like a bioretention stormwater facility designed to enhance the visual appeal of the area while managing stormwater effectively. This facility will incorporate native plants, contributing to the ecological landscape of the development.

As the commission continues to evaluate the project, the discussions reflect broader community goals of balancing residential growth with existing commercial interests. The outcome of this meeting will influence how Alpharetta navigates future developments, ensuring they align with the needs and expectations of its residents.