City Council considers David Weekley Homes' 10-acre townhome project with billboard concerns

The Alpharetta Planning Commission convened on July 10, 2025, to discuss a significant development proposal by David Weekley Homes, which seeks to acquire a 10-acre parcel of land for a new townhome community. The meeting highlighted the complexities surrounding the project, particularly the presence of a billboard on a small portion of the property that has become a point of contention.

City staff recommended approval of the development with 19 specific conditions aimed at addressing various concerns. The applicant, David Weekley Homes, expressed consent to all conditions, indicating a collaborative approach to meet city requirements. The conditions are designed to ensure that the development aligns with community standards and addresses potential impacts on future residents.

A key issue raised during the meeting was the billboard situated on a third of an acre of the property. The billboard's owner has a longstanding lease with Lamar Advertising, which complicates the acquisition process. Despite initial attempts by David Weekley Homes to negotiate the purchase of the billboard site, the owner declined, citing the financial benefits of maintaining the lease. This situation raises concerns among commission members about the potential impact of the billboard on the new townhome community, particularly regarding aesthetics and resident satisfaction.

Commission members expressed empathy for future residents who may be adversely affected by the billboard's presence. One member articulated the sentiment that residents would likely oppose having a billboard in close proximity to their homes, emphasizing the importance of considering community preferences in development decisions.

The discussions underscored the balancing act faced by the Planning Commission as they navigate development proposals that promise growth while also addressing community concerns. The commission is expected to vote on the proposal in the coming weeks, with the outcome likely to shape the future landscape of the area and influence community sentiment towards new developments.

As Alpharetta continues to grow, the decisions made by the Planning Commission will play a crucial role in determining how new projects integrate with existing neighborhoods and the overall character of the community. The ongoing dialogue around this development reflects broader themes of urban planning, community engagement, and the challenges of accommodating growth while preserving quality of life for residents.