Planning Commission debates billboard placement near Wooten Tract Townhomes in Alpharetta

The Alpharetta Planning Commission meeting on July 10, 2025, focused on a proposed development of townhomes adjacent to a billboard, raising significant concerns among board members regarding the impact on the community's character. The applicant presented their case, emphasizing that potential homeowners would be fully informed about the billboard's presence during the sales process, including disclosures in contracts and homeowners association (HOA) bylaws.

Board members expressed mixed feelings about the development. While many appreciated the overall design and concept of the townhomes, they voiced strong reservations about the billboard's proximity. One member highlighted the importance of maintaining Alpharetta's aesthetic standards, questioning how the presence of a large billboard would align with the city's image. Concerns were raised about setting a precedent for future developments that could lead to uncontrolled growth and diminish the community's character.

The discussion also touched on the need for a sound barrier to mitigate noise from the billboard. A proposed condition was introduced, stating that if the Georgia Department of Transportation (GDOT) does not construct a sound barrier as part of their expansion project, the developer would be responsible for installing one on their property.

Ultimately, the commission voted to approve the development with conditions, including the rewording of the sound barrier requirement. The decision will be forwarded to the city council for further consideration on July 28, 2025. The meeting underscored the ongoing tension between development and community standards in Alpharetta, as officials strive to balance growth with preserving the city's character.