Bernie Tourism Board collaborates with local influencers to boost business

In the heart of Boerne, Texas, the Visit Boerne Advisory Board convened on July 10, 2025, to discuss the vibrant pulse of local tourism and the strategies to bolster it. The meeting, marked by a collaborative spirit, highlighted the ongoing efforts to promote the city through innovative partnerships and community engagement.

Jessica and Ishmael, two influential figures in local marketing, had recently visited Boerne, sharing their insights and content that showcased the area. Their contributions have proven invaluable, especially as local businesses faced a downturn. In a proactive move, the board reached out to these influencers, who readily agreed to amplify Boerne's appeal through their social media platforms. This partnership is part of a broader strategy that includes a quarterly contract with Explore and SA Foodie, both of whom are committed to promoting Boerne's unique offerings.

The board also celebrated the strong relationships built with media partners like HAR Media and Datify, a data analytics company. These collaborations have yielded significant promotional support, including print advertising and newsletters, which are crucial for maintaining visibility in a competitive tourism landscape. The board acknowledged the efforts of Tory, a key team member, whose rapport with these companies has been instrumental in securing valuable resources.

Education and professional development were also focal points of the meeting. Tori and Jeanette, both certified tourism executives, recently graduated from a rigorous tourism college program. Their expertise is expected to enhance the board's initiatives, particularly in refining the hotel occupancy tax program, which has become a vital topic in local tourism discussions.

As the meeting progressed, the board addressed the current state of tourism legislation. Fortunately, there were no significant threats to the hotel occupancy tax, which remains a crucial funding source for local tourism efforts. In fact, the industry received a record $138 million in funding for the biennium, underscoring the state's recognition of tourism's economic impact.

Looking ahead, the board is optimistic about upcoming events, including the 2027 Firefighter Games, which are expected to draw hundreds of participants to the city. Additionally, the board is preparing for an influx of insurance adjusters due to recent flooding, who will require accommodations in the area.

The meeting concluded with a sense of hope and determination. As Boerne continues to navigate the challenges of tourism promotion, the board remains committed to fostering relationships, enhancing educational opportunities, and adapting to the ever-changing landscape of the industry. With a proactive approach and a focus on community collaboration, Boerne is poised to thrive as a destination for visitors seeking unique experiences in the Texas Hill Country.