Analysis Shows Increase in Multi-Day Trips Amid Decline in Overall Visitor Numbers

The Visit Boerne Advisory Board convened on July 10, 2025, to discuss key trends in visitor demographics and trip lengths, as well as the implications for future tourism strategies in Boerne, Texas.

The meeting began with a presentation on the length of stay for visitors, highlighting a notable increase in multi-day trips. Data from the third quarter of 2024 was compared to the current trends, indicating that while annual visitor numbers showed a decline, there was a significant uptick in the fourth quarter of 2024 and the first quarter of 2025. This trend suggests a shift in visitor behavior, with more individuals opting for longer stays in the area.

A discussion ensued regarding the consistency of visitor demographics, which have remained relatively stable over time. Board members debated whether to continue presenting these demographics regularly or to report them only when significant changes occur. It was agreed that demographic data would be included in annual reports or when new board members join, ensuring that all stakeholders remain informed about the typical visitor profile.

The board also explored the potential for analyzing the impact of specific events on visitor demographics. One member inquired about the feasibility of assessing whether new events could attract a younger audience. The discussion acknowledged the need for targeted reports to evaluate the effectiveness of such events in diversifying the visitor base. The board expressed interest in utilizing available data tools to gain insights into demographic shifts related to specific events.

In conclusion, the meeting underscored the importance of adapting tourism strategies based on evolving visitor trends and demographics. The board plans to continue monitoring these factors closely, ensuring that Boerne remains an attractive destination for a diverse range of visitors.