Industry Leaders Analyze First Quarter Decline at Texas Hotel and Lodging Meeting

The Boerne Visit Advisory Board meeting on July 10, 2025, highlighted a significant uptick in local tourism and hotel occupancy rates, despite challenges faced in the first quarter of the year. Board members reported that Boerne's fair market share for hotel occupancy reached an impressive 7.08%, outperforming many neighboring areas, including San Antonio, which saw a notable decline in occupancy rates.

The discussion revealed that Boerne's hotels, particularly the Hampton Inn and the Bevy, have maintained strong performance, with occupancy rates consistently above the competition. The board noted that while the first quarter of 2025 was tough for the hotel industry overall, Boerne managed to hold its ground, thanks in part to strategic partnerships and marketing efforts aimed at attracting international visitors.

A key point of discussion was the collaboration with the Texas Hotel and Lodging Association, which has opened doors for Boerne to tap into international markets. The board secured a matching grant that allowed them to invest in marketing efforts, which are expected to yield positive results as more international travel writers and influencers visit the area.

Additionally, the board addressed concerns about fluctuating hotel rates and the importance of maintaining competitive pricing. They emphasized the need for local hotels to adopt better yield management practices to optimize revenue.

Looking ahead, the board expressed optimism for the upcoming months, with July and August showing promising booking trends. They anticipate that the influx of visitors, particularly due to recent events, will bolster the local economy and help meet budgetary goals for the year.

Overall, the meeting underscored Boerne's resilience in the face of industry challenges and its commitment to enhancing its appeal as a tourist destination.