Worcester residents oppose new digital billboard citing safety hazards

The Worcester Zoning Board of Appeals meeting on June 23, 2025, featured significant public opposition to a proposed digital billboard. Residents expressed concerns about the safety hazards posed by billboards, particularly those that distract drivers on high-speed roads like Interstates 290 and 190.

Joellen Reinhart, a local resident, voiced her strong disapproval of the billboard, emphasizing that digital advertisements can divert attention from the road, increasing the risk of accidents. She questioned the necessity of adding more billboards to Worcester, arguing that the city should prioritize aesthetic appeal over visual clutter. Reinhart highlighted the potential dangers of bright, distracting signage, suggesting that the presence of multiple billboards could lead to a less safe driving environment.

The meeting also included procedural discussions, with board members taking a brief recess to address logistical needs. The board is expected to deliberate on the billboard proposal further, weighing community concerns against the interests of the advertising company.

As the city grapples with the balance between commercial interests and public safety, the outcome of this proposal could set a precedent for future developments in Worcester. The board's decision will be closely watched by residents who advocate for a more visually appealing and safer urban environment.