Worcester Board Discusses Controversial Digital Billboard Proposal at 5 Norton Avenue

The Worcester Zoning Board of Appeals meeting on June 23, 2025, was dominated by discussions surrounding a proposed digital billboard at 5 Norton Drive, sparking significant public concern and debate. The applicant, Kenjo Outdoor Advertising, seeks to install a freestanding digital billboard measuring 65 feet in height, a reduction from the initially proposed 75 feet, to address community apprehensions.

Board members expressed general support for the project, with comments highlighting improvements in parking and accessibility. However, the meeting quickly shifted focus as residents voiced strong opposition, citing potential negative impacts on the Indian Lake community, including light pollution, diminished property values, and visual blight. Many residents emphasized the importance of preserving the area's natural beauty and questioned the necessity of another billboard in a region already saturated with advertising.

Public testimony revealed a deep divide between the applicant's vision and community concerns. Residents argued that the billboard would disrupt the tranquility of Indian Lake, a vital recreational area, and contradict ongoing efforts to beautify the neighborhood. They raised issues about the adequacy of public notification regarding the project, with many claiming they were unaware of the proposal until recently.

The board acknowledged the volume of public comments received, prompting a recommendation for a continuance to allow for further review of the proposal and community feedback. The applicant's representatives defended the project, asserting compliance with all zoning regulations and emphasizing the billboard's potential benefits for local businesses.

As the meeting concluded, the board's decision on the special permit remains pending, with community members urging caution and consideration of the broader implications for the neighborhood's character and environment. The outcome of this proposal could set a significant precedent for future developments in Worcester, particularly regarding the balance between commercial interests and community well-being.