The Brandon Planning and Zoning Commission made significant strides in regulating signage during their July 3, 2025, meeting, focusing on the height and size of signs within the newly proposed Overlay District. The commission discussed allowing signs up to 90 feet high and 600 square feet in size, aiming to balance visibility for businesses while minimizing visual impact on the surrounding community.

A key proposal emerged to establish a tiered system for sign height and size. Under this plan, signs would need to be positioned higher to qualify for larger dimensions. For instance, a sign could be 600 square feet if it is at least 70 feet tall, while a smaller sign could be permitted at lower heights with reduced square footage. This approach seeks to ensure that larger signs do not overwhelm the landscape or disrupt the views of nearby residential areas.

Commission members expressed concerns about the potential for a proliferation of large signs along the interstate, questioning whether such allowances should apply throughout the entire Overlay District or be restricted to specific areas like the I-90 Plaza addition. The discussion highlighted the need for careful consideration of how signage impacts both local businesses and the aesthetic of the community.

Additionally, the commission addressed the calculation of multiple signs on a property, suggesting that the distance requirements for additional signage should be adjusted based on the height of the primary sign. This would allow businesses with taller signs to still have visibility without cluttering the area with excessive signage.

The commission's deliberations reflect a proactive approach to urban planning, aiming to create a framework that supports business growth while maintaining the character of Brandon. As the proposal moves forward, the commission will continue to refine these regulations, ensuring they meet the needs of the community and local businesses alike.