Corrections Division rebrands to improve recruitment and retention efforts

July 03, 2025 | Lexington City, Fayette County, Kentucky


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Corrections Division rebrands to improve recruitment and retention efforts
Under the bright lights of Lexington's city hall, members of the Social Services and Public Safety Committee gathered to discuss significant strides in recruitment across various divisions. The atmosphere was one of cautious optimism as committee members acknowledged the challenges faced in attracting and retaining talent in public safety roles.

A key focus of the meeting was the corrections division, which has seen a remarkable reduction in vacancies, now down to just 18 positions. Committee members expressed gratitude for the innovative approaches taken to address recruitment challenges over the years. One member inquired about the specific strategies that led to this success, prompting a thoughtful response from the corrections leadership.

The leadership emphasized that the success was not due to a single initiative but rather a combination of efforts working in harmony. A pivotal aspect of their strategy involved rebranding the career field. Traditionally viewed as a grim profession, the corrections division has shifted its narrative, presenting itself as a "division of uniform social workers." This new identity aims to attract individuals who may have previously overlooked the field due to its past portrayal.

The discussion highlighted the importance of retention as a critical component of recruitment. By fostering a positive image and emphasizing the supportive roles within corrections, the division hopes to not only fill vacancies but also create a more engaged and committed workforce.

As the meeting concluded, it was clear that Lexington's commitment to improving public safety through innovative recruitment strategies is paving the way for a brighter future in community service. The rebranding efforts reflect a broader understanding of the vital role that corrections play in society, aiming to inspire a new generation of professionals dedicated to public safety and social welfare.

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