The Lexington Social Services and Public Safety Committee meeting on July 3, 2025, highlighted significant progress in recruitment efforts within the division responsible for public safety. The division has successfully reduced its vacancies from 124 to just 18, marking a notable achievement in staffing.

The division's leader discussed various strategies that contributed to this success. One key factor was the use of bus advertisements, which raised awareness among potential candidates. Additionally, recruitment efforts were bolstered by social media outreach and recommendations from current staff members. The division's website also played a role in attracting applicants, showing an increase in engagement.

The leader emphasized the effectiveness of social media campaigns, particularly following a pay raise announcement last year, which resulted in record-breaking online traffic. Since April 2023, the division's recruitment efforts have generated over 8.3 million impressions, with 771,000 unique users engaging with the content. The statistics also revealed that 27,705 individuals visited the landing page, leading to 5,280 completed applications.

These figures reflect a successful recruitment strategy that combines traditional advertising with modern digital outreach, indicating a positive trend in filling vacancies within the division. The committee's discussions underscored the importance of continued efforts to maintain and enhance recruitment initiatives moving forward.