Senate committee approves SB 11 addressing deep fake regulations and labeling concerns

July 01, 2025 | California State Assembly, House, Legislative, California


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Senate committee approves SB 11 addressing deep fake regulations and labeling concerns
In a recent meeting of the Assembly Public Safety Committee, significant discussions centered around Senate Bill 11, which aims to address the growing issue of online deep fakes, particularly those that exploit women's images for pornographic purposes. The bill has garnered attention due to concerns raised by various stakeholders regarding its labeling requirements and associated fines.

Assemblywoman Nguyen prompted a dialogue about the opposition's concerns, particularly regarding the potential for loopholes that could undermine the bill's effectiveness. Senator Ashby, the bill's author, acknowledged these concerns and emphasized the importance of maintaining strong protections against the misuse of digital images. He assured that ongoing discussions with stakeholders, including TechNet and the chamber, would continue to refine the bill's language without compromising its intent.

The committee ultimately moved to pass SB 11 to the Consumer Protection Committee, reflecting a commitment to addressing the complexities of digital safety and the protection of individuals' rights online. This decision is particularly relevant as the prevalence of deep fakes continues to rise, raising alarm about their impact on personal privacy and safety.

In addition to SB 11, the committee addressed several other bills, including SB 19 and SB 248, both of which passed with unanimous support. The meeting also included a consent calendar for additional bills, indicating a productive session focused on advancing public safety legislation.

As the committee continues its work, the outcomes of these discussions will play a crucial role in shaping California's approach to digital safety and the protection of vulnerable populations in the online space. The next steps will involve further deliberations in the Consumer Protection Committee, where the implications of these bills will be further examined.

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