Council pauses paid digital ads and shifts focus to free social media outreach

June 27, 2025 | Leesburg, Loudoun, Virginia

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Council pauses paid digital ads and shifts focus to free social media outreach

This article was created by AI using a video recording of the meeting. It summarizes the key points discussed, but for full details and context, please refer to the video of the full meeting. Link to Full Meeting

The Leesburg Performing Arts Commission convened on June 27, 2025, to discuss several key agenda items, primarily focusing on the advocacy campaign and the associated electronic advertisement. The meeting began with a review of the current status of the campaign, where it was noted that there were no petitioners present.

The first significant topic addressed was the electronic advertisement for the advocacy campaign. John provided an update indicating that there was insufficient time to implement the advertisement before the fiscal year deadline of June 30. The commission had previously allocated funds for this purpose, but due to procedural requirements for approval and the tight timeline, it was determined that the advertisement could not be executed in time.

The discussion shifted towards alternative strategies to promote the campaign without incurring costs. Members proposed utilizing social media posts to share a survey link, which would not require paid advertising. This approach was seen as a viable solution to engage the community while adhering to budget constraints. The commission agreed to pause the paid advertisement campaign and instead create a graphic for the town to share on its social media platforms.

A motion was made and seconded to formalize this decision, which passed unanimously. The commission also discussed the potential to use next year's funds for future advertising efforts, emphasizing the importance of planning for the upcoming fiscal year.

Following the advocacy campaign discussions, the commission reviewed a draft design for business cards that would align with the brochure's branding. Feedback was solicited regarding the design, particularly concerning the use of color and text size. The commission members expressed a desire for consistency in language and design elements between the business cards and brochures.

In conclusion, the meeting highlighted the commission's proactive approach to navigating budgetary limitations while ensuring community engagement through alternative promotional strategies. The next steps involve finalizing the business card design and preparing for future advocacy efforts as the new fiscal year approaches.

Converted from Leesburg - Performing Arts Commission - Jun 27, 2025 meeting on June 27, 2025
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