The Sedona City Council meeting on June 25, 2025, focused on the ongoing development and outreach of the city’s transit options, particularly the shared ride service that has become essential for residents without access to personal vehicles. Since its launch, the service has successfully completed over 13,305 trips, boasting an on-time performance rate of approximately 85%.

Council members discussed the importance of expanding outreach efforts to ensure that all community members are aware of the transit options available to them. There was a specific emphasis on engaging with local hotels and community organizations to promote the service. Plans for a residential campaign are set to launch soon, aiming to increase local awareness and usage of the transit system.

The discussion also highlighted the need to reach out to various community groups, including religious organizations, to further spread the word about the transit service. However, some council members cautioned against pushing outreach to certain churches that are currently outside the service area, suggesting a more targeted approach to ensure effective communication.

Additionally, the council clarified the definition of a shared ride within the transit system. A shared ride occurs when multiple passengers are picked up from different locations and dropped off at either the same or nearby destinations, which helps optimize the service's efficiency.

As the city continues to enhance its mobility options, the council remains committed to improving accessibility and ensuring that all residents can benefit from the transit services available in Sedona. The next steps include launching the residential campaign and extending evening service hours through Labor Day to encourage more community engagement.