The CDC/EDC Joint Meeting held on June 19, 2025, in Anna, Collin County, Texas, focused on several key topics related to economic development and community engagement. The meeting began with discussions on the effectiveness of previous trade shows, particularly the International Council of Shopping Centers (ICSC) event in Dallas. Participants highlighted the importance of visibility and recognition for Anna, noting that many attendees at the trade shows were familiar with the city and its developments.

A significant point raised was the need for measurable outcomes from these events. Board members emphasized the importance of establishing key performance indicators (KPIs) related to job creation, tax impacts, and potential revenue generation. The goal is to clearly communicate the return on investment to the community, showcasing the benefits derived from the city's economic initiatives.

The conversation also touched on travel and training expenses, which accounted for 2% of the overall budget. Concerns were raised about the necessity and effectiveness of these expenditures. Board members questioned how success from these trips is measured and suggested a more selective approach to participant selection, ensuring that individuals attending have the appropriate skills to maximize the benefits of such engagements.

Additionally, the meeting addressed the initiation of a new program through the Texas Economic Development Corporation, aimed at enhancing industrial development within Anna. This program is expected to facilitate better connections with state resources and improve the city's industrial park offerings.

In conclusion, the meeting underscored the importance of measurable outcomes in economic development efforts, the need for strategic travel planning, and the potential for new programs to enhance Anna's industrial landscape. The board aims to provide clear and impactful results to the community, reinforcing the value of their initiatives.