The Economic Development Advisory Board of Grand Island, New York, convened on June 12, 2025, to discuss ongoing initiatives aimed at enhancing the local business environment and community branding. The meeting highlighted several key topics, including past advertising efforts, the need for a cohesive branding strategy, and collaboration with local educational programs.

The session began with a review of previous advertising campaigns, particularly those focused on promoting life sciences on the island. Board members reflected on past efforts, such as billboard advertisements, aimed at increasing business interest in Grand Island. A significant point of discussion was the potential for securing matching funds to hire a consultant for a comprehensive branding initiative. Members expressed the importance of establishing a unified identity for Grand Island, noting the various logos and taglines currently in use by different entities.

The board acknowledged the necessity of smaller, actionable projects before embarking on larger initiatives. They referenced a market analysis study funded through matching dollars, which remains a guiding document for identifying economic opportunities within the community. This study is accessible on the town's website and serves as a resource for prioritizing development efforts.

Further discussions included the "matrix" from the town's comprehensive plan, which outlines specific action items for various boards. The Economic Development Advisory Board has been reviewing these items to determine relevance and progress, particularly focusing on branding as a critical component of economic development. The board aims to clarify what Grand Island represents to potential businesses and residents, emphasizing the need for a strong community identity.

Additionally, the board received updates from Cheryl Chamberlain, who oversees the DECA program at the local high school. She reported on a student interested in contributing to the board's initiatives, highlighting the potential for collaboration between local educational programs and economic development efforts.

In conclusion, the meeting underscored the board's commitment to fostering a cohesive branding strategy and enhancing the economic landscape of Grand Island. The next steps involve further exploration of branding initiatives and continued collaboration with local stakeholders, including educational institutions.