The Bradenton City Council convened on May 28, 2025, to discuss significant developments regarding the city's urban renewal efforts. The meeting focused on the introduction of a new urban renewal action plan aimed at revitalizing Bradenton and enhancing its appeal for businesses and residents alike.

City officials emphasized the importance of distinguishing this project from previous initiatives. They highlighted the need for actionable outcomes that would prevent the plan from becoming stagnant. The discussions underscored a commitment to renewing and reinvigorating the city, addressing key areas such as business attraction, quality of life, mobility, and traffic management.

Mr. Perry initiated the conversation by reflecting on the evolution of Bradenton over the past two decades and the necessity of adapting to current needs. He noted that the city must focus on providing opportunities for citizens, visitors, and employers to thrive.

Following Mr. Perry's remarks, Ms. Hillstrom presented the recommendation for selecting consultants to develop the urban renewal action plan. She explained that the planning process began in November 2023 and involved a thorough review of existing plans to avoid redundancy. This careful approach aimed to ensure that the new plan would build upon previous efforts while remaining relevant and cost-effective.

The council's discussions highlighted a proactive stance towards urban development, with a clear intention to create a comprehensive strategy that reflects the city's aspirations for the future. The meeting concluded with a commitment to move forward with the consultant selection process, setting the stage for the next steps in Bradenton's urban renewal journey.