Manatee County's Tourist Development Council (TDC) meeting on June 17, 2025, highlighted strategic marketing efforts aimed at attracting affluent visitors to the Bradenton area. The council emphasized a targeted approach, focusing on potential tourists with household incomes of $125,000 or more, which aligns with the area's goal of converting visitors into business and real estate owners.

Colby Gayson and Kelly Clark presented a comprehensive overview of their marketing strategies, showcasing the effectiveness of digital advertising compared to traditional methods. The TDC approved a $500,000 budget increase last year to enhance marketing efforts, a decision that has proven fruitful, with first-time visitors to the area now comprising approximately 34% of annual tourists—well above the industry standard of 25%.

The meeting also addressed the importance of identifying primary and secondary markets. Major cities like New York, Philadelphia, and Chicago remain key targets, while emerging markets in the Midwest, including Columbus and Indianapolis, are gaining attention due to the growth of the Sarasota Bradenton International Airport. The council discussed utilizing traditional advertising methods, such as branding at local sports events, to maintain brand awareness in mature markets.

As the TDC continues to refine its marketing strategies, the focus remains on building a strong presence in both established and developing markets, ensuring that the Bradenton area remains a top choice for travelers seeking a unique Florida experience. The council's proactive measures are expected to yield long-term benefits for the local economy and tourism sector.