Miami Lakes officials are ramping up efforts to attract visitors and boost local businesses through enhanced marketing strategies. During a recent Economic Development Special Call Meeting, the focus was on allocating funds for advertising campaigns aimed at promoting Miami Lakes as a prime destination.

Key discussions revolved around the need for a significant budget increase for marketing initiatives. Officials highlighted the importance of events and paid advertising to draw attention to the town. One member emphasized, “Miami Lakes needs advertising, like, the real of all the things,” pointing out that previous efforts, including a promotional video, have laid the groundwork for a more robust marketing push.

The conversation included specific budget proposals, with suggestions ranging from $3,000 to $4,000 for quarterly events like Main Street Live, which are designed to engage the community and attract visitors. However, concerns were raised about the reliance on local restaurants for event support, prompting calls for a more self-sufficient funding model.

Officials also discussed the potential for a business boot camp to become an annual event, further emphasizing the need for a dedicated marketing budget. The consensus was clear: a more substantial investment in advertising is crucial for Miami Lakes to compete effectively and enhance its visibility.

As the town prepares to finalize its budget, the push for increased marketing funding reflects a strategic move to elevate Miami Lakes as a desirable destination, ensuring that both residents and visitors can enjoy all that the community has to offer.