In a recent meeting of the Special Commission on Continuing Care Retirement Communities (CCRCs) in Massachusetts, the conversation illuminated the evolving landscape of senior living and the vital role these communities play in supporting older adults. The meeting, held on June 16, 2025, featured insights from industry leaders and residents, highlighting both the challenges and triumphs faced by CCRCs.

Under the warm glow of city hall lights, Loomis CEO, who has dedicated nearly three decades to the organization, shared a compelling narrative of growth and resilience. Loomis operates three nonprofit CCRCs in Western Massachusetts, all accredited and recognized for their financial stability. The CEO emphasized the importance of adapting to the changing needs of the aging population, particularly in the wake of the COVID-19 pandemic, which has reshaped how communities provide care and support.

A key focus of the discussion was the governance structure at Loomis, where residents actively participate in decision-making alongside business leaders. With three resident board members, the community ensures that the voices of those who live there are integral to shaping policies and strategic plans. This collaborative approach fosters a sense of belonging and pride among residents, who also engage in various committees that oversee financial and operational matters.

The meeting also spotlighted the success story of Loomis Lakeside, a community that emerged from financial distress in 2009. The CEO recounted how the organization not only preserved the financial well-being of its residents but also retained all staff members, transforming a challenging situation into a thriving environment for over 150 independent living residents and others in assisted and skilled nursing care.

As the discussion shifted to resident experiences, Susan White, a resident of New Pond Village, shared her personal journey. After facing depression during the pandemic, she found solace and community in her new home. Her involvement in various activities and leadership roles within the community has enriched her life, providing reassurance to her family that she is well cared for.

Adam Manchester, the executive director of New Pond Village, echoed the sentiment that each CCRC is unique, shaped by its history and the needs of its residents. He highlighted the significant improvements made since Benchmark Senior Living took ownership in 2017, reinforcing the idea that CCRCs must continually evolve to meet the expectations of their residents.

The meeting concluded with a sense of optimism about the future of CCRCs in Massachusetts. As the industry navigates the complexities of senior living, the commitment to resident involvement and adaptive strategies remains paramount. The discussions underscored the importance of these communities not just as places to live, but as vibrant ecosystems that foster connection, care, and dignity for older adults.