In a recent Los Angeles City Council meeting, the spotlight was on the Change Reaction, a nonprofit organization founded in 2019 by Greg and Jodi Perlman. The council honored the organization for its impactful work in providing immediate assistance to individuals and families in crisis, particularly in the wake of disasters like wildfires.

The Change Reaction has established a robust network, collaborating with over 50 hospitals, schools, and social service agencies to deliver aid directly to those in need. Last year alone, the organization distributed more than $16 million to over 17,500 individuals and families, demonstrating a commitment to addressing the urgent needs of the community. Councilmember John Lee highlighted the personal touch of the organization, emphasizing that their approach to philanthropy is rooted in compassion and direct support, rather than bureaucratic processes.

The meeting featured heartfelt testimonials from individuals who benefited from the Change Reaction's assistance. Joan Vassell shared her story of loss and recovery, detailing how the organization provided her with financial relief and hope after a series of personal tragedies, including a devastating house fire. Similarly, Gladstone Rene spoke about the support his family received, which helped them rebuild after losing everything in the fires.

The Perlmans expressed their dedication to continuing this work, stating that their mission is to restore hope and dignity to those facing hardships. They announced a new initiative, the Wildfire Direct Giving Fund, with an initial commitment of $10 million aimed at supporting not just homeowners but also those who lost jobs due to the wildfires.

Council members praised the Change Reaction for its innovative model of direct giving, which bypasses traditional barriers to aid and focuses on immediate relief. The organization’s efforts have not only provided financial support but have also fostered a sense of community and resilience among Angelenos.

As the meeting concluded, the council presented a resolution to Greg and Jodi Perlman, recognizing their contributions to the city and the lives they have touched. The Change Reaction stands as a testament to the power of generosity and the impact of community-driven support in times of crisis.