Jack Corru Latua honors Africa Day while sharing Silverback Coffee's mission

May 31, 2025 | Los Angeles City, Los Angeles County, California


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Jack Corru Latua honors Africa Day while sharing Silverback Coffee's mission
A powerful message of unity and resilience resonated at the Los Angeles City Council meeting on May 30, 2025, as community leaders gathered to honor immigrant contributions and celebrate Africa Day. The event highlighted the importance of social justice for marginalized groups, particularly those experiencing homelessness and seeking asylum.

Councilman Price and other city officials expressed gratitude for the diverse backgrounds that enrich the community. The spotlight shone on Jack Corru Latua, founder and CEO of Silverback Coffee Company, who shared his inspiring journey from Rwanda to the United States. Latua, a genocide survivor, emphasized his commitment to representing both his homeland and his adopted country through his coffee business, which imports beans from Rwanda and supports local initiatives for education and wildlife conservation.

Latua recounted his challenging path, from escaping violence in his home country to pursuing a basketball career in the U.S. Despite setbacks, including a serious injury that ended his basketball dreams, he persevered in his passion for coffee. His determination led to partnerships with notable restaurants, marking a significant milestone for his brand.

The meeting concluded with a celebration of Latua's achievements, reinforcing the message that community strength lies in diversity and shared experiences. As Los Angeles continues to embrace its multicultural identity, the council's recognition of immigrant contributions serves as a reminder of the ongoing fight for social justice and support for those in need.

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