The San Antonio City Council convened on June 12, 2025, to discuss the proposed Digital Media and Arts Pilot Program, which aims to introduce digital billboards in select areas of the city. The meeting featured a range of public comments, primarily expressing concerns about the potential impact of digital signage on the city's historic charm and cultural identity.

The session began with public speakers, including Karen Roe and Colleen Wagaspack, who voiced strong opposition to the pilot program. Roe emphasized the importance of preserving San Antonio's historic character, arguing that digital billboards would detract from the city's natural beauty and public art. Wagaspack echoed these sentiments, highlighting survey results indicating that over 70% of respondents opposed the program, which she described as offering minimal benefits in exchange for significant advertising space.

Elaine Leahy, representing the San Antonio Arts and Culture Coalition, urged the council to ensure that revenues generated from the program be allocated exclusively to the Department of Arts and Culture. She stressed the need for a rigorous review process for any public artwork associated with the program.

Following public comments, Development Services staff presented an overview of the pilot program, which would allow for up to ten digital signs across eight designated areas in the city. The proposal includes a revenue-sharing model, with an initial 10% of gross income from the signs directed to the city, potentially increasing to 15% if the pilot is extended. The program is designed to activate underutilized spaces and provide additional lighting in certain areas.

Council members engaged in a detailed discussion about the program's implications. Some expressed concerns about the potential for digital billboards to overwhelm the city's aesthetic and questioned the adequacy of the proposed revenue share. Councilmember Villagran emphasized the need for a thoughtful approach, suggesting that the pilot should focus on specific areas to evaluate its effectiveness.

The council ultimately moved to approve the pilot program, with plans to implement it by September 15, 2025. The decision reflects a balance between promoting economic development through advertising and addressing community concerns about preserving San Antonio's unique cultural landscape. The council will continue to monitor the program's impact and gather feedback from residents as it unfolds.