In a recent meeting of the Fulshear Planning and Zoning Commission held on June 6, 2025, members engaged in a detailed discussion regarding the implementation and regulation of electronic signage in the city. The conversation highlighted both safety concerns and the need for clear guidelines to ensure that these signs serve their intended purpose without causing distractions for drivers.

One of the primary topics was the potential safety risks associated with electronic signs, particularly in areas near crosswalks. Commission members expressed concerns that drivers might be distracted while reading messages on these signs, which could lead to accidents. However, some members noted that many municipalities allow electronic signage without significant safety issues reported. This prompted a discussion on the need for regulations that balance visibility with safety.

Commissioners proposed several recommendations to enhance the effectiveness and safety of electronic signs. Suggestions included adjusting the operational hours of the signs, with a proposal to turn them off earlier in the evening, around 7 or 8 PM, rather than 9 PM. This change aims to reduce unnecessary distractions during late hours when traffic is lighter.

Additionally, the brightness of the signs was a point of contention. Members discussed the possibility of dimming the signs after dusk to minimize glare and ensure they do not violate local lighting ordinances. The size of the lettering and the timing of message displays were also addressed, with recommendations to limit scrolling speed and avoid flashing messages to allow drivers adequate time to read the information.

The commission emphasized the importance of adhering to existing regulations for signage while considering these new electronic options. They confirmed that any new electronic signs would still need to comply with the city’s established standards for monument signage and lighting.

In conclusion, the Fulshear Planning and Zoning Commission is moving forward with the approval of an ordinance that will amend existing zoning regulations to incorporate electronic signage. The discussions from this meeting will inform the final guidelines, ensuring that the signs enhance communication within the community while prioritizing public safety. The commission plans to revisit these topics as they finalize the ordinance, aiming for a balanced approach that addresses both functionality and safety concerns.