Sedona's Tourism Advisory Board (TAB) meeting on June 4, 2025, highlighted significant strides in promoting the city as a premier destination for meetings and events. The board discussed recent efforts to enhance Sedona's visibility in the tourism sector, particularly through participation in key industry events.

A major focus was the upcoming International Pow Wow (IPW) in Chicago, scheduled for June 14. This event is recognized as the largest travel trade show in the United States, and Sedona will partner with the Arizona Office of Tourism to maximize its presence. The participation is co-funded through a rural cooperative initiative, emphasizing the collaborative approach to tourism promotion.

The board expressed pride in the resources and strategies developed to effectively represent Sedona at such events. The goal is to strengthen industry relationships, increase awareness of Sedona as a travel destination, and ultimately drive new business. The discussions underscored the importance of re-engaging with established contacts while also fostering new connections within the tourism industry.

Additionally, the board noted the successful groundwork laid in the past year, which has yielded more results than initially anticipated. The ongoing engagement with industry professionals through various events has helped keep Sedona top-of-mind for potential visitors and event planners.

As Sedona continues to position itself as a key player in the tourism market, the TAB's proactive strategies are expected to enhance the city's appeal and drive economic growth through increased visitor traffic. The upcoming IPW event will serve as a crucial platform for showcasing Sedona's offerings and solidifying its reputation in the competitive tourism landscape.