The Sedona Tourism Advisory Board (TAB) convened on June 4, 2025, to discuss various strategies aimed at enhancing tourism and visitor engagement in the area. The meeting focused on the effectiveness of digital marketing campaigns, shuttle services, and visitor education initiatives.

The session began with a review of recent digital marketing efforts, highlighting the success of campaigns that drove nearly 40,000 users to the Scenic Sedona website during the spring. Board members expressed enthusiasm about the potential of digital displays as a marketing strategy, noting that while attribution for park and ride services remains challenging, the overall traffic generated indicates a positive trend. The discussion emphasized the importance of providing educational content to visitors who are already planning their trips, rather than merely inspiring new visitors.

A significant point raised was the need for a balanced approach in marketing strategies. Board members acknowledged the importance of educating returning visitors about responsible behavior while enjoying Sedona's natural attractions. This approach aims to mitigate potential issues caused by first-time visitors who may not be familiar with local guidelines.

The board also explored the dynamics of the shuttle service, particularly its operation at park and ride locations. Members noted that while the shuttle service has been flexible in adjusting operational days and hours, correlating shuttle usage with visitor data remains a challenge. Suggestions were made to enhance visitor engagement at shuttle stops, including the potential use of signage with QR codes to encourage visitors to access information on their phones.

In conclusion, the meeting underscored the TAB's commitment to refining its marketing strategies and enhancing visitor education. The board plans to continue developing educational campaigns and exploring innovative ways to engage visitors, ensuring that Sedona remains a responsible and attractive destination for all. Further discussions will focus on implementing these strategies in the upcoming fiscal year.