Frog Ferry proposes electric transit project to enhance Portland river transport

During the Portland City Council's AM session on June 4, 2025, discussions centered around the potential revival of river transit through the Frog Ferry initiative, led by founder Susan Bladhelm. This proposal aims to address the growing congestion and air quality issues in the city by reintroducing ferry services on the Willamette River, a historically significant waterway for both indigenous peoples and early settlers.

Bladhelm highlighted the stark contrast between the river's past as a vital transportation route and its current state, where it has been largely neglected in favor of road infrastructure. She referenced a 2005 study that suggested ferries could alleviate traffic congestion, a prediction that has become increasingly relevant as Portland faces gridlock and population growth.

The Frog Ferry project has made significant strides since its inclusion in Metro's regional transportation plan in 2018. Despite initial funding setbacks, a feasibility study was completed in 2019, confirming the viability of ferry services. The pilot project, which is set to launch between Saint John's and downtown, promises to deliver substantial value, with Bladhelm noting that the initiative has already generated $40 million from a modest city investment of $90,000.

Currently, the project is seeking $3 million in support from the Portland Sustainable Energy Fund (PSEF) over ten years, alongside a $3 million annual subsidy. Bladhelm emphasized the need for clear city support to strengthen their case for state funding, urging the council to consider the long-term benefits of establishing a new transit mode with low operational costs.

As the council navigates budgetary challenges, the Frog Ferry initiative represents an opportunity to innovate Portland's transportation landscape. Bladhelm's call to action encourages city leaders to embrace this transformative project, with aspirations for an electric ferry service by 2028, signaling a return to the basics of utilizing the river as a key transit resource.