[{"_1":2,"_87":-5,"_88":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6686251,"mediaKeyId","3646989-8406d073b57e1096dd225c4089f14c10","parentId",3646989,"title","Council hears update on Texas Monthly partnership, festival ticketing and city marketing contracts","audioSeconds",854,"startMs",1242000,"endMs",2096000,"viewUrl","/Search/View?dp=1&key=3646989-8406d073b57e1096dd225c4089f14c10&start=1242&end=2096","thumbnailUrl","https://assets.pipeline.soar.com/3646989-8406d073b57e1096dd225c4089f14c10/thumbnail_1242000.jpg","articleUrl","/articles/6686251/Grand-Prairie/Dallas-County/Texas/Council-hears-update-on-Texas-Monthly-partnership-festival-ticketing-and-city-marketing-contracts","mediaUrl","https://secure.pipeline.soar.com/6686251-b1fcef9d79bb4adb7508e6ca6deaaf59/orig.mp4?Expires=1771069963&Signature=IoDM3QNWfZmdL4zh220Pq--InDBVSyY3tmNoQekcphSga205pBVYIhADlMbO06scVdhPe7V4sIu9Wx7FPIngxaNPfzdBOcEeITPn~XhlxZz39wYGuToW8Px31XUrx5CuS5p7ICimDKnpSUS2RuQNymMZ-5IDx-F6Dl8JWVQsDEanDnPoJbt02oHReFrxzp8jSOZQVFB0Enbg~LoLwbV7c64D8tB-JRnuib7H9LE0z9VM56SVKA58R06pNnr8RCersvqiGdIA1RFYTvmVmKe4xXlAwI9C2gclAyGRW4Orv5uixyUO-Hn6nHrbOJAuQJyyshQNVusWerzDtHKAgBLZaw__&Key-Pair-Id=KUT5TJCACFTXG","author","Grand Prairie","date","2025-06-03T00:00:00Z","article","Grand Prairie City Council members discussed results from the city’s partnership with Texas Monthly, which produced ticketed events including Taco Fest and a planned Barbecue Fest, and asked staff for detailed performance metrics and resident participation data.

Claudia, identified as the city’s marketing communications director, told the council that digital impressions and other benchmarks have been met or exceeded and that staff will return to the council in July with a full presentation on campaign numbers. When asked who benefited from ticket sales, staff said \"All the profits go to the Zavala Family Foundation that's based here in Grand Prairie,\" a relationship Texas Monthly established with a local beneficiary for the events.

Council members inquired about resident participation and the effectiveness of a resident coupon program. Claudia said the city had requested ticket-scan data from the event operator but that detailed scans and coupon-redemption percentages were \"not at this time\" available; staff committed to returning with those figures.

On counts and attendance, one staff speaker reported, \"1,406 is what the number that they gave us this morning,\" citing the ticket total provided to the city; other comments in the meeting suggested earlier estimates of 1,500–1,600 but staff attributed the city’s data to the operator’s report. City staff said the Barbecue Fest will be another ticketed, third-party event scheduled for late September.

Separately, staff described two separate marketing contracts the city is moving forward to secure. The city said the contracts do not include traditional television audience buys and that the selected agencies are based in the Dallas–Fort Worth region rather than Grand Prairie specifically. A council member characterized the combined spend as \"nearly a million dollars a year\"; staff said they would provide more detailed budget breakdowns and benchmark comparisons when they return to the council.

The council also heard a tourism and marketing announcement: Sarah (city staff) said Chet Garner’s television series Daytripper will film in Grand Prairie this week, with producers hoping the episode will be the season opener and air in October; staff said they plan a watch-party experience tied to the broadcast.

No formal vote was recorded on the marketing contracts at this meeting. Council members asked for clearer post-event reporting on resident participation, coupon redemption rates and campaign benchmarks; staff committed to providing a detailed review in a July follow-up.","mediaType","Video","parentTitle","Grand Prairie - CC Briefings 06032025 - Jun 03, 2025","oneSentenceSummary","Officials reviewed outcomes from recent Texas Monthly–produced events in Grand Prairie, discussed ticketing and benchmark metrics, and heard staff describe two marketing contracts (agencies from the DFW region) and forthcoming reporting on campaign metrics.","taxTitle","Grand Prairie, Dallas County, Texas","taxId",2784,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6686254,"Grand Prairie receives midpoint update on parks, recreation and open-space master plan",940,75000,1015000,"/Search/View?dp=1&key=3646989-8406d073b57e1096dd225c4089f14c10&start=75&end=1015","https://assets.pipeline.soar.com/3646989-8406d073b57e1096dd225c4089f14c10/thumbnail_75000.jpg","/articles/6686254/Grand-Prairie/Dallas-County/Texas/Grand-Prairie-receives-midpoint-update-on-parks-recreation-and-open-space-master-plan","https://secure.pipeline.soar.com/6686254-561b90fc2c1aea8466e2f4c7ffaa040d/orig.mp4?Expires=1771069963&Signature=Hc6MHyA7ww8EpqHPuRzDenUF90jvvVZjpxPSvmHCrgUjtO8hXnFR72BfxQZl~ZKzt9XUkOlhk9IlI4hZ2dUnVWDhPUD5wyGkrCjY4wY5dCCit9k0hHWcD0T4hj8GT~xqm0aRlrNo7oaIK~fVeE085IVUDGW3GB4v8ebfE1RQyPdJhIz3EnXLu~G8BqQeuNpbWy9iqwt3QvNUdEieT6AqhmPf-Y~wNt7seenmch505rqLMlqLfkSPiCqQQSSBCdk4kJVBNu3ohNxCCnuXW3wOr-R-na2KnuA35XN-tlONlGs2F3BXYpoixYASNUe7fkwfXzfvtYrds2yHspFWlsDrUA__&Key-Pair-Id=KUT5TJCACFTXG","Consultants and city staff on Tuesday gave Grand Prairie City Council a midpoint briefing on an 18-month update to the city’s parks, recreation and open-space master plan, outlining survey results, system assessments and next steps toward a draft plan scheduled for early 2026.

Kendall Howard, the project manager with Time and Associates, told the council the project began in January and that the team had completed a discovery phase that included stakeholder meetings, public workshops and a statistically valid mailed survey. \"We exceeded that with 622 completed surveys,\" Howard said, adding the survey yields a margin of error of plus-or-minus 4 percent.

The update matters because the plan will guide future capital recommendations and investments across Grand Prairie’s park system; the council last updated its parks master plan in 2017. Howard said the final plan will be the city’s blueprint for priorities, implementation and adoption.

Consultants summarized key findings and needs. Among the results cited: 89 percent of respondents \"visit a park in Grand Prairie in a typical year,\" and about 34 percent said they participate in a city program in a typical year. The team reported Grand Prairie has more than 5,000 acres of parkland, and when lake-adjacent parkland is included the city’s parkland-to-population ratio is about 25 acres per 1,000 residents. Howard noted the ratio declines to about 8.5 acres per 1,000 residents when Army Corps of Engineers parkland is excluded.

Howard identified recurring community priorities from public meetings and surveys: more trails and trail connections, upgrades to existing parks and playgrounds, improved sports complexes to attract regional tournaments, and more community meeting spaces. \"Trails\" and leveraging Grand Prairie’s lake parks were repeatedly raised as assets to capitalize on, she said.

The team also presented access and facility findings: roughly 53 percent of residents live within a 10-minute walk (about a half mile) of a public park; Grand Prairie currently has about 25 miles of paved trails; and the consultants see a need for additional indoor gym, fitness and program spaces at existing facilities.

Ray, identified in the briefing as \"service director, Harte Arts and Integration,\" said staff already have begun implementing pieces of the plan, citing a nature-focused program series and upcoming summer events at Lake Parks. Daniel Woods, identified as the city’s senior project manager, joined Howard in describing outreach to sports leagues, the commission on aging, the parks board (which is serving as the project steering committee) and other stakeholders.

Planned next steps include a tree canopy study, a community health assessment conducted with the University of North Texas, additional public and stakeholder meetings in the fall to review draft recommendations, and compiling a draft master plan for review in early 2026. Howard told the council the team will finalize goals and the needs assessment over the summer.

No formal action or vote was taken during the briefing. Council members asked how youth and school groups had been engaged; Howard said survey and public meeting promotion ran on social media and staff would confirm targeted outreach to sports associations and student groups going forward.

The council is scheduled to receive further briefings and a draft of recommendations during the fall outreach phase; staff and consultants said they will return with draft plan materials for formal review next year.","Consultants briefed the City Council on a midpoint update to Grand Prairie’s parks, recreation and open-space master plan, reporting 622 statistically valid survey responses, planned tree canopy and health studies, and a draft adoption timetable targeting early 2026.","actionData","errors"]

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Council hears update on Texas Monthly partnership, festival ticketing and city marketing contracts

Grand Prairie receives midpoint update on parks, recreation and open-space master plan