In the heart of Coronado, where the sun-drenched streets bustle with tourists, local business owners are navigating the unique challenges of running shops in a seasonal town. Maya Logan, a local reporter, recently spoke with two passionate entrepreneurs who shared their experiences and insights about owning businesses in this picturesque coastal community.

At Bay Books Coffee Shop on Orange Avenue, owner Paola expressed her love for the vibrant atmosphere, especially when her children and their friends gather for ice cream. However, she also highlighted the difficulties of attracting local customers during off-peak seasons. “Coronado is kind of touristic,” she noted, emphasizing the need for strategies to engage the community year-round. Paola’s advice for aspiring business owners is simple yet profound: persistence is key. “It takes time,” she said, reflecting on the importance of building a loyal customer base in a small town.

Just a short walk away, Alice Dalton, owner of Clayton's Bakery and Bistro, shared her own journey. With a staff of around 40, she finds joy in feeding people and mentoring young employees, many of whom are local high school students. “It’s a busy life,” she admitted, describing her daily routine filled with calls and problem-solving. Alice emphasized the importance of passion and preparation for anyone looking to enter the restaurant industry. “It’s one of the hardest businesses to be in,” she cautioned, recommending that aspiring owners gain hands-on experience in various roles before taking the plunge.

Both women highlighted the importance of community connection and resilience in their businesses. As Coronado continues to attract visitors, these local entrepreneurs remain committed to creating welcoming spaces that resonate with both tourists and residents alike. Their stories reflect the heart of small-town entrepreneurship, where challenges are met with determination and a love for the craft.