City Council approves digital signage increase to 25 percent in commercial area

May 29, 2025 | San Antonio, Bexar County, Texas


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City Council approves digital signage increase to 25 percent in commercial area
The San Antonio City Council convened on May 29, 2025, to address several key agenda items, including discussions on digital signage regulations and housing development initiatives.

The meeting began with a review of the city's longstanding prohibition on digital signs, which has been in place for the past 20 years. Council members discussed a recent proposal to allow a limited percentage of digital signage in commercial areas, specifically permitting up to 25% of digital advertisements. This decision was influenced by the growth in commercial development in the area, prompting a reevaluation of existing signage codes.

One council member emphasized the importance of adhering to the approved code, noting that the current request exceeded the allowable limits. The council ultimately decided to deny the request for a larger digital sign, which would have been 300 square feet, in favor of a smaller option that aligns with aesthetic considerations for the region. The council expressed a willingness to support a variance that would allow for a smaller digital sign, reflecting a compromise between regulatory compliance and the applicant's needs.

Following this discussion, the council moved to a resolution supporting the construction of new housing developments by the San Antonio Housing Corporation. This initiative aims to address the growing demand for affordable housing in the city, with plans to advance discussions on this topic in upcoming meetings.

Overall, the meeting highlighted the council's commitment to balancing growth and development with regulatory frameworks, as well as its focus on addressing housing needs in the community. Further discussions on related appeals and housing initiatives are expected to continue in the coming months.

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