The Prescott Planning Commission meeting on June 2, 2025, focused on community feedback regarding economic development and job opportunities in Prescott, Wisconsin. The meeting highlighted survey results from 79 respondents, revealing significant insights into local sentiments about job creation and desired industries.

Approximately 47% of respondents work in Minnesota, while 21% are employed within Prescott. The survey indicated that 15% of participants believe it is very important to create more job opportunities in the area, with an additional 68% considering it either important or somewhat important. Conversely, 12% felt that expanding job opportunities is not important.

The need for more industry in Prescott was also discussed, with 36% of respondents affirming this need, while 34% disagreed and 31% were uncertain. The commission explored what types of businesses the community would like to attract over the next decade.

Top priorities identified included pharmacies (88%), medical facilities (78%), entertainment and social establishments (66%), restaurants (61%), and clothing and shoe stores (61%). In contrast, there was a negative sentiment towards attracting more banks (63%) and auto service dealerships (35%).

Additional comments from 44 respondents emphasized the importance of recreational amenities, such as swimming pools and youth activity areas, as well as enhancements to the riverfront, including walking paths and better integration of Freer Park into city planning. There was a strong interest in local retail, particularly for clothing and specialty shops, and small entertainment options like bowling alleys or theaters.

Concerns were raised about urban sprawl, particularly in downtown areas, and the need for basic services such as medical care and transportation access, especially for seniors and individuals with disabilities. Respondents expressed a clear preference against more storage units, dollar stores, gas stations, and limited development from large chains like Walmart.

The meeting underscored the community's desire for thoughtful economic development that aligns with local needs and values, setting the stage for future planning initiatives in Prescott.