Leesburg expands video archive strategy for community engagement on YouTube

May 30, 2025 | Leesburg, Loudoun, Virginia


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Leesburg expands video archive strategy for community engagement on YouTube
In the heart of Leesburg, a vibrant discussion unfolded during the Technology and Communications Commission meeting on May 30, 2025, as officials explored innovative ways to enhance community engagement through digital platforms. The meeting highlighted the town's commitment to making information accessible and preserving valuable content for residents.

One of the key topics was the new approach to sharing live broadcasts, known as "Live in Leesburg." These sessions, previously available on Facebook for just 30 days, will now be archived for longer access. The town is utilizing Archive Social to save every video posted on social media, ensuring that residents can revisit important discussions and events. Additionally, these live sessions are being downloaded and uploaded to a dedicated YouTube channel, which features various topics, including local events and training sessions.

The conversation also touched on the importance of accessibility. While the town has linked videos to its website, officials acknowledged that not everyone uses Facebook. By directing residents to the town's YouTube channel, they aim to reach a broader audience. Recent videos, such as those related to recycling initiatives, have already been embedded on the town's website, making it easier for residents to find and engage with the content.

As the meeting progressed, the topic of expanding resources on platforms like Blue Sky was raised. A member expressed a desire for more Leesburg-specific resources on this emerging platform, noting a gap in available information. This reflects a growing interest in diversifying the town's digital presence and ensuring that all residents have access to essential resources.

The discussions at the meeting underscored Leesburg's proactive approach to communication and technology, paving the way for a more connected community. As the town continues to adapt to the digital landscape, residents can look forward to enhanced access to information and a stronger sense of community engagement.

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