The City of Schertz held a strategic planning retreat on February 7, 2025, where council members discussed the city's development standards and community image. A key point raised during the meeting was the positive impact of Schertz Parkway's upgraded building standards and masonry walls on the city's overall appearance.

Council members reflected on previous discussions about the city's development, emphasizing the importance of maintaining high standards to enhance the community's appeal. The remarks highlighted how these improvements contribute to a favorable first impression for visitors and residents alike.

The meeting underscored the council's commitment to continuing efforts in urban development and maintaining the aesthetic quality of Schertz. As the city looks to the future, these discussions will play a crucial role in shaping policies that support growth while preserving the community's character.