During the City of Schertz Strategic Planning Retreat on February 7, 2025, city officials emphasized the importance of maintaining high aesthetic standards in community development. A key discussion point revolved around the vision for Schertz as it continues to grow, particularly in relation to the ongoing developments along major thoroughfares like FM 1518 and FM 3009.

City staff highlighted the need for a cohesive community identity, questioning whether Schertz should adopt a more uniform architectural style or continue with its existing masonry wall approach. The consensus among officials was that enhancing the visual appeal of the city would benefit both developers and residents alike, creating a more attractive environment for newcomers and existing citizens.

Mayor and council members noted the significant impact of infrastructure improvements on the community's first impression, particularly for those traveling along Interstate 35. They pointed to the recent developments in the Saddle Brook area as a successful example of this vision in action, showcasing how thoughtful planning can lead to beautiful, functional spaces.

The discussions also touched on the future of South Schertz, with officials expressing a desire for it to mirror the aesthetic quality of North Schertz. The completion of FM 1518 is expected to spur further development, with several developers already expressing interest in new sites.

As the meeting concluded, city leaders reiterated their commitment to aligning development goals with community standards, ensuring that Schertz remains a desirable place to live and work. The focus on strategic planning and community identity is set to guide future decisions as the city continues to evolve.