Social Media Team explores influencer marketing for train ticket sales

On May 28, 2025, the Carson City Commission for the Reconstruction of the V&T Railway convened to discuss strategies for enhancing ticket sales and promoting the railway experience through influencer marketing. The meeting highlighted the growing importance of social media in driving tourism decisions, particularly in a small community where local influencers can significantly impact family choices.

Regina, the social media coordinator, reported on her collaboration with local influencers, noting that many have follower counts ranging from 3,000 to 20,000. This reach is crucial as potential visitors often rely on these influencers' recommendations when planning their trips. Regina shared that one influencer, Debbie, had already participated in a train ride, and another, Sammy, was in the pipeline for future promotions. The enthusiasm for influencer marketing was palpable, with Regina expressing optimism about its potential to boost visibility and engagement.

However, the discussion soon turned to the effectiveness of current marketing strategies. A commission member raised concerns about ticket sales compared to the previous year, suggesting that the current approach might not be sufficient. They noted a decline in ticket sales, particularly on Sundays, and questioned whether marketing efforts should be ramped up earlier than the week of the events.

Regina responded by advocating for a more proactive approach, suggesting that campaigns should be launched well in advance of weekends to maximize impact. She emphasized the need for ongoing marketing efforts throughout the season, particularly during historically low sales periods. This proactive strategy could help ensure that ticket sales do not lag behind previous years.

The meeting underscored the importance of adapting marketing strategies to meet changing demands and the potential of influencer partnerships to enhance community engagement and tourism. As the commission looks ahead, the focus will be on refining these strategies to ensure the V&T Railway remains a vibrant attraction for both locals and visitors alike.