In a significant move to enhance transparency in advertising, the Senate Standing Committee on Consumer Protection discussed a new bill requiring disclosure labels for all computer-generated or modified voices and images used in advertisements. This decision aims to inform consumers about the authenticity of the content they encounter, particularly in a digital age where artificial intelligence plays a growing role in media.

The bill stipulates that all advertisements, with the exception of expressive works such as movies, TV shows, and video games, must carry a label indicating the use of AI-generated elements. This includes modified human images and voices, ensuring that consumers are aware when they are viewing content that has been altered or created by technology. Advertisements translated into other languages that utilize AI modifications will also be subject to this requirement.

During the meeting, committee members raised concerns about the practicality of the labeling, particularly in short radio and television spots. Some questioned whether businesses would find it worthwhile to advertise if a significant portion of their message is consumed by disclosure warnings. However, it was clarified that if the use of AI is already expected in the advertised product, then a label may not be necessary. The focus remains on ensuring that consumers are not misled by content that could be perceived as genuine.

This legislation represents a proactive step towards consumer protection in New York, aiming to foster trust and clarity in advertising practices. As the bill moves forward, its implementation will likely reshape how businesses approach marketing in an increasingly digital landscape, ensuring that consumers are better informed about the media they consume.